Give the People What They Want — Integrated Air Mobility-as-a-Service
Commuters expressed their commuting preferences in this study from Hiroshima University
April 6, 2025 |
The public-at-large are looking for a seamless AAM experience.
As urban air mobility prepares for takeoff in cities around the world, it’s important to understand that this new iteration of the transportation landscape doesn’t exist in a vacuum. The people who will use the services will need to understand how to integrate it into their travel plans.
To learn more about these consumers’ preferences, Professor Tao Feng with the Urban and Data Science Lab, Graduate School of Advanced Science and Engineering at Hiroshima University and two of the students under his tutelage, Yan Hu and Ying Zhao, used data collected in Beijing, China. Subsequently, the researchers introduced the concept of air mobility as a Service (AMaaS), integrating urban air mobility (UAM) into the framework of Mobility-as-a-Service (MaaS), with the goal of establishing highly synchronized mobility services.
What the study revealed was certain indicators can predict which populations were most likely to use AMaaS:
- A preference subscription services over pay-as-you-go options when it comes to urban air taxi services.
- Incentives, such as strong government support or discounted prices increased the likelihood travelers would use AMaaS.
- Commuters aged 44 or older
- High income earners
- Car owners
- Managers
- People with helicopter experience
Understanding who is most likely to be an early adopter of UAM and under which conditions will help policymakers develop an efficient and sustainable integrated transportation use their resources to maximize this new resource for the traveling public.
This study proposes the concept of AMaaS based on the integration of UAT services and the MaaS platform, aiming to develop an efficient and sustainable integrated transportation system.
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